Owned the brand evolution, launch strategy, and multi-channel rollout for a new Shoreditch wellness destination—refining the visual identity and leading execution from day zero.

Hired as a founding team member and General Manager before taking on Head of Marketing, the role aligned operational setup with end-to-end creative direction.

Execution Included: brand strategy and identity books, signage, campaign and shoot direction, physical and digital collateral, custom merchandise, website evolution, and a strategic, multi-pillar social narrative.